Social networks are revolutionizing the Argentine advertising market.
In the recent issue of the end of football, one of America’s foremost event of the year, the focus was placed not only on the field but in everything that revolves around the audience and spectator sport . The premiere of the advertisements of the major advertisers are part of the same magnetism that has the Superbowl, with care companies are vying for audiences and prepare their best notices.
However, a simple action generated in Twitter based on an unexpected technical fault retained the weight that digital advertising campaigns: in less than an hour, the tweet posted by Oreo from his official account during was republished blackout over 10,000 times In an hour.
With the same essence but with different objectives and benefits, after a period of explosive growth and consolidation of its platforms, millions of interactions and publications generated by users of Facebook and Twitter formed an immense source of information attractive to advertisers and that Companies looking to take advantage to generate revenue.
Apart from unilateral actions that may be pursued, either from a professional or just a page, platforms follow in the footsteps of Google when it comes to generating an attractive advertising platform not only for big brands, but also for SMEs and professionals.
“The advertising platform for Facebook allows companies to democratize access to these resources, where a small businessman and a great brand have the same tools to perform their ads on the platform and do business via Facebook,” explains Elisabeth Diana, Head of Communications for Advertising Agencies Facebook. “The goals may differ. In the case of a professional or SME may require a specific targeting to reach their customers, while a company seeks a wider dissemination of their products and services,” adds the executive.
“The most active segments in Facebook local businesses are consumer and retail, tourism, media and entertainment,” explains Alejandro Zuzenberg, director of Facebook Argentina.
“For those brands that are working diligently with a digital strategy, Facebook has three characteristics that make it unique to advertisers: the real identities of users, its segmentation into different categories and involvement with users on the platform “says Alejandro Zuzenberg, director of the newly office Facebook in Argentina, present in a little over a year.
The arrival of the giant social networks is part of the growing interest in the advertising market in the online world. “With a regional scope, landing in Facebook Argentina is given as part of a consolidated scenario, platforms, users and connectivity that complement the needs of the segment,” he added.
“In Argentina, the most active segments in Facebook are companies consumer and retail, tourism, media and entertainment, with users who have a higher participation rate compared to the global average,” explained Zuzenberg. This is a consequence of the high level of effectiveness of advertising Argentina to implement strategies that will seduce the Facebook user.
Source: LA NACION