Our Working Team

You have to love this profession. A luxury hard working team that stay on our customers same side.

Daniel Luza

Daniel Luza

President

I started my career in the advertising world when, as a teenager, I joined the agency founded by my father Don Antonio T. Luza in 1965: Eje Advertising.

In 1977 I took over the management of the agency, which was transformed in Eje Advertising SA. After a highly positive management, I incorporated large clients like Epson, Galerías Pacifico, aysa, INTA, Banco Itau, DHL, Reuters, American Express, Drean, Mabe, Logitech, among others. Because of the great relationship I built with many of them over the years, nowadays I attend some of them personally.

Other notable developments that I led are: Loyalty Card for Galerías Pacifico with Visa Argentina and its various sponsors, Regional Sales Incentive Program for American Express, Development of regional POP and commercial support campaigns for Logitech, Epson and AMD, Sales Incentive plan for Kärcher and Epson, regional ad campaign for Epson Latin America.

Today, I have in my charge the Directorate General of Accounts and the development of business strategies for our major customers.

Andres Gorbea

Andrés Gorbea

General Director

Throughout my career I have been part of national and international agencies, in which I developed numerous campaigns for advertisers of consumer goods and high-tech enterprises.
I specialize in generating business opportunities and strategic relationship with the media and advertising providers. My contribution is based on a long career in the advertising industry, which allows me to translate goals and marketing strategies into effective communications.
Thanks to my long career, I have worked in a variety of local, national and international markets, consumers, technology, NGOs, telecommunications, media, banking, insurance, services, real state, pharmaceuticals, services corporate, tourism and retail, among others.
In 2010 I joined Eje Advertising as Account Director with the aim of promoting the agency relationship with its most important customers. Currently, I hold the position of General Account Director, having the comprehensive coordination of the entire department. Over these years, I have served clients such as American Express, Ferri (Modena Group), Bell Helicopter (Modena Group), Banco Itau, Aguas Argentinas, LAPA S.A. (Argentinas Private Lines), Epson Argentina (Computers and Printers), Erpa S.A. (Adhesives Suprabond), Argentina Electrolux (Zanussi, Frgidaire, Electrolux), Casa Tía, Galerias Pacifico (Shopping cart), Conectel (Pagers Communications), Corel Argentina (software design), achieving successful campaigns and lasting business results.

Daniel Reynoso

Daniel Reynoso

Creative Director

He began to work in advertising as a copywriter, being a teen, in the early ‘80s. It allows him to know the so called “Mad Men Age”.
He took part of the technological changes that took place in advertising along that period. However he considers that beyond the ongoing changes of tools and resources, what still remain in first term, as the most valuable assets, are Great Ideas.
He studied at Escuela Superior de Publicidad and attended to seminars and workshops developed in Argentina, Brasil and USA. He worked in international and local advertising agencies.
He was member of the Lintas’ Worldwide Creative Board for Bayer.
He commanded campaigns for the Consejo Publicitario Argentino, where he was awarded as honorary fellow. He won 5 Mercurio Awards granted by  Asociación Argentina de Marketing, that distinguish succesful marketing plans, for brands as Arcor, Petrobras, Schneider Beer, Lubrax and Rapipago.
He was also awarded in Cannes Media Lions, New York Festivals, Montreux, Clio, London Festival, The One Show, FIAP, Círculo De Creativos Argentinos, Martín Fierro, Lápiz De Platino, Premio Clarín, El Sol, Art Directors Club, Festival de Río de Janeiro, Pléyade, Fund TV, The Global, El Ojo de Iberoamérica, Effie Awards, Caracol de Plata.
In 2017, he was acknowledged with the Golden Brain Award, issued by the  Fundación Atacama. He also taught marketing and creativity in the IAE Business School and the CEDIM at Monterrey, México.

Paula Paz

Paula Paz

Media Director

I joined Eje in October 2000, after a career of 14 years in the area of Media in Braga Menendez S.A. My specialties include analysis, planning, strategy and media buying.
I participated in various seminars and courses of Media Planning and Strategy in the Argentina Association of Advertising Agencies (AAPA), Association of Professional Media (APM) and the University of Palermo.

Sol Fernandez

Sol Fernandez

Digital Director

My experience consists in the Commercial Planning. Contact with external clients. Design and development of communication strategy and online marketing. Definition of the structure, usability and content pages online. SEO positioning. Web analytics. Management and web content creation. Tools: WordPress. Management, moderation and dynamic social networking (Facebook, Google+, Twitter, Linkedin, Flickr, Youtube, Vimeo). Campaign management and special actions for online Media. Management of e-marketing campaigns and e-commerce. Planning and managing advertising campaigns: SEM, Facebook Ads, Social Ads, Linkedin. Measuring and monitoring. Analysis of monitoring the actions taken by the competition.

Horacio González Alzaga

Horacio González Alzaga

Production Director

I started in advertising after having studied the career of International Trade in UADE. I started in 1994 working as a production assistant in the Schapire Foundation, publisher of TV programs Bazar Cable TV, Le Club and Passport, in which I acquired my first knowledge as a producer. At that time I had the opportunity to tour major cities in several countries such as Germany, Denmark, Czech Republic, Costa Rica and the interior of our country. Since the end of 1998 I started at Eje Advertising as Production Assistant and I tppk in charge in 2003 of the of Graphic and Audiovisual Production Department, same as I got in charge of the MKT Department (Promotional Marketing). I have attended several courses and seminars as: “Senior Program Marketing Communications” for the AAPA, “Internet Scopes”, “The Call Center with team leaders of Clienting Group”, “Prepress and Printing Group Croma 4”, “Creativity and Production Direct Marketing”.

STAFF

A team of 30 professionals dedicated to all areas of communication

AWARDS

Award
Award: León de Bronce.
Category: Produits déntretien menager.
Advisor: ERPA.

Award
Award: Clarín a la Creatividad en Diarios. 2do Premio.
Category: Otros.
Advisor: ERPA.

Award
Award: London International Advertising Awards. 1er Premio.
Category: Home Maintenance.
Advisor: ERPA.

Award
Award: Festival de Gramado. Oro.
Category: Electrónica.
Advisor: Casio.

premios adapi
Award: ADAPI – Asociación de Agencias de Publicidad de Iberoamérica. Victoria.
Category: Inflamación / Taquicardia / Reposo Absoluto.
Advisor: Staff Medico.

Award ABP
Award: ABP (Brasil) – Festival Internacional de Propaganda. Lampara de plata.
Title: Gordito.
Category: Varios.
Advisor: Gimnasio New Age.

Award ABP
Award: ABP (Brasil) – Festival Internacional de Propaganda. Lampara de plata.
Título: Tarzán.
Category: Shoppings.
Advisor: Galerías Pacífico.

Award ABP
Award: ABP (Brasil) – Festival Internacional de Propaganda. Lampara de plata.
Title: Envidia.
Category: Accesorios.
Advisor: Giovanna di Firenze.

Award
Award: Eagle Awards.
Title: Cristo.
Category: Imagen Corporativa.
Advisor: Hernán Iglesias Abogado.

Award
Award: EIKON 2001
Title: 100% Transparente.
Category: Comunicación Institucional.
Advisor: Aguas Argentinas.

Award Cronista
Award: El Cronista a la Publicidad. Institucional.
Title: Seguimos Creciendo.
Category: Bancos.
Advisor: Banco Itaú Buen Ayre.

Award
Award: FundTV. Institucional.
Title: Sensaciones.
Category: Bien Público.
Advisor: Epson Argentina.

Award
Award: FIAP – Festival Iberoamericano de la Publicidad. Oro.
Title: Taxi.
Category: Electrónica.
Advisor: Casio.

Award
Award: Diente – Círculo de Creativos Argentinos. Diente de Bronce.
Title: Taxi.
Category: Electrónica.
Advisor: Casio.

Award
Award: Festival de San Sebastián. Oro.
Title: Taxi.
Category: Electrónica.
Advisor: Casio.

Award
Award: Eagle México. Oro
Title: Oro

Award Cronista
Award: Cronista Comercial. 1er Premio.
Title: Sr. Gutiérrez.
Category: Institucional.
Advisor: South African Airlines.

Award
Award: Festival y Congreso de Publicitarios de habla Hispana.
Title: 1er Premio.
Category: Producto de Limpieza.
Advisor: Virulana.